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Newsletter #2

Hello E-nthusiast,
 Welcome to March! We hope your February was positive and productive. As for the Cruiser*Racer team, the month of February was monumental. 

 

 

Progress Report

 

Last month, we launched a new show on our YouTube Channel, the Bike Talk Vlog. Much like the blog we answer questions surrounding e-bike technology and introduce new technology. We also show a peek into our daily routine and the advancement of our growing brand.

 

The vlog is quite personal and it's a genuine attempt to invite you all into the world of Cruiser*Racer and the Electron Rebels BC. So, if you haven’t already checked out the channel, do so as soon as you're done reading this letter!

https://www.youtube.com/channel/UCzcqsCsgwvksGcBSgfn4ROQ

 

 

Go Explore

 

In other news, February was also a big month of exploration. At the end of January, we began Exploring Trails taking Friday Cruising of road. The adventure was exhilarating! Since that initial jump off-road we have explored two more trails and you are welcome to explore them with us. Just head on over to the channel as soon as you're done reading this letter!

 

What I learned from exploring my greater backyard? All the time I spent in my car kept me from getting to know my city in full color. When a person is traveling too fast, they miss the whole purpose of the trip. All of the places I've explored lately are in my local area, and if I have such bounty at my fingertips, I can only imagine what lies just beyond.

 

What I'm trying to say is, explore your city, town, or local area! I'm grateful and very fortunate to live in a wilderness state. I truly appreciate the Park & Recreations, and Forest Care systems that have been established in this state. If you live in a place that has such a phenomenal system I advise you to take advantage of it as well.

 

Explore Your Greater Backyard!

 

 

Production Trails

 

We are learning with every new project what kind of equipment or tools will allow us to put out the best content. Just as we began gaining momentum within our workflow last month, we began having problems with storing footage with our devices. Because we were unable to figure out the issues we wound up losing precious time and some great footage that could have been valuable to the platform.

 

So, what did we learn? We learned the value of having quality equipment and tools for the job allows us to do it efficiently the first time around. As for having the right equipment for the job, we will be improving our tools soon. Tools that will allow us to scale our production quality, providing you with the best content on the subject.

 

 

Moving Forward

 

As we roll into March, we're looking forward to daylight savings. Longer days are what I live for in the PNW. That means more time to ride on longer warmer days!

 

 

Friday Cruising

 

One of our goals this month will be to rent a van, head out to a distant location, and hope on a trail that we've never explored, for the day. As much as I love the city that I live in, it's unfortunate the public transportation is inefficient. Between certain hours of the day, the train does not run and the buses are routed, which hints why I'd rather rent a van to do distant adventures.

 

 

Bike Talk Vlog

 

In the Builder's Corner, we'll be narrowing in on the bike frame that will be used for our 2021 Cruiser build. I'll talk about the ideas that we have for the materials and style of the build. Defiantly looking forward to doing this project.

 

Also, we will have a great talk about electric bike gear. In this segment, I'll be addressing the necessary reasons riders should consider using more adaptive gear when operating an electric bike. Taking some time to focus on important items that can help keep us safe on the roads as well as from the weather.

 

It's going to be yet another progressive and productive month, LET’S GET IT ON!

 

Ride Easy! 

 
x

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Newsletter #1

 

Welcome E-nthusiast, to the first Cruiser*Racer monthly Newsletter.

 

This month we began implementing a monthly update blog that we will frame as a Newsletter to help keep you all informed on the progress of this very new brand.

 

So, let us start by talking about our establishment, our purpose, our goals, what we have accomplished, and what we will accomplish moving forward.

 

 

Establishment

 

Cruiser * Racer was born out of necessity during a time when many of us in the world were questioning what was most important in life. Such a serious thought for a social bicycle club, however; the feeling behind the thought was powerful.

 

So powerful that there was indeed a bicycle shortage in the US for the entire year of 2020. Of course, there were many factors in play for such high demand.

 

In New York, the city in the east where bicycling is the best transportation over driving a vehicle. People there just as people everywhere feared the spread of the virus on public transportation.

 

Then there was lockdown and shutdown. Leaving people desperate to find recreational outlets to break the monotony and resist the onset of cabin fever.

 

There was also that group of us that decided the need for as many liabilities during a time of such financial instability was beginning to make us feel too vulnerable.

 

Yet more of us are buying bicycles because of the carbon footprints our species has been leaving on the planet.  It's no secret that the current global temperature is rising faster than humanity can respond. At least a growing community of bicyclists can make a peaceful stand.

 

Now more than ever there are and continues to be a push for more vehicles to be manufactured in the world. There is no joking matter to the number of vehicles there are on the road.

 

There is a solution as I've mentioned before that solution is to present more electric vehicle technology. So, we aspired to be part of the solution and no longer dwell on the problems.

 

We established Cruiser*Racer on July 22, 2020. With establishing a custom electric bike fan page, naturally, a bike club evolved soon after. However, this is not your average bike club. This club has goals and ambition to establish an electric bike brand that builds custom bikes.

 

 

Our Purpose

 

Our first mission and mission statement are "Helping to present amassed option to two-wheel transportation"

 

As I said we are looking at the future of transportation and becoming part of the solution. By creating this platform, we are aiding to build and strengthen communities of e-bike enthusiasts by forging interwoven connections.

 

As mobile and soon to be international bike club, we are helping to bring e-nthusiast together from every corner of the world and every walk of life. Coming together to make a difference and change the way we impact our planet.

 

Our second mission is to serve our club members by involving them in this entire Start-Up process. Please understand that without our members and fans we are not a community!

 

 

2021 Goals

 

We are excited to begin the design process of the first C*R e-bike series. In our first quarter, we will begin production of a café racer electric bike using an aluminum frame, 27.5" wheelbase. Fitting to this frame a 1000W rear hub motor, 56V ion battery, and a center frame storage console.

 

As a brand, our focus is on building e-Cruiser and e-Café Racer bikes, also in our first quarter, we'll be learning how to use software to design our bike frames and storage boxes. In our second quarter, we will design a first-generation model of the Cruiser and Café Racer.

 

By our 4th quarter, we intend to have scaled our  Electron Rebels BC membership to 100 members, also beginning our first annual Gifting Event where we will be raffling off a custom e-bike to our qualified members.

 

Lastly, we'll be ending 2021 with a project that will be released in the winter of 2022. "Winter in the Deseret" documentary, which will feature a road trip from the PNW to the Southwest in a campervan. We will document the trip events and a ton of riding from Washington, Oregon, California, Nevada, and Arizona.

 

 

Current Accomplishments

 

As we began the process of producing this brand into existence, we spent the first three months July-Oct, focused on planning and preparing. You see, Cruiser*Racer is a small part of a much larger picture. It's just the first phase of an Enterprise that will continue to create and provide more value in the years to come.

 

In our next three months Nov-Jan, we mapped out our 2021 goals and began building on each of our six social media channels. We are currently operating on six because it is imperative for us to best figure out how to engage with you. So, if you'd like to leave some friendly advice, it'd be warmly welcomed and appreciated.

After the basics were we then began getting to work on creating content that we knew you'd want to hear, read, and watch.

 

Please be patient with us as we develop this brand and learn what entertains and engages your attention. Please also know that we want to make content that matters most to you. So, if you have any suggestions, or ideas on how we can improve and grow this brand. Don't hesitate to reach out and share your value.

 

 

Looking Ahead

 

Currently, it's the month of February and we are excited to be talking about the Tesla e-bike concept floating around the internet. We will also cover some common topics concerning e-bike such as weather safety, and reviewing the Himiway Cruiser e-bike.

 

This month we will be revealing a new logo design and revealing designs created for the Electron Rebels apparel line. Being that February holds several great celebrations, including Black History Month, Mardi Gars, and Chinese New Year. This month we'll do a special Friday Cruise while participating in the annual Monkeyshines Chinese New Year Scavenger Hunt.

 

Lastly, as I mentioned above. One of the first quarter goals is to start the build process of a racer e-bike. Well, this month we will reveal that frame that was chosen for the build.

 

 

Final Words

 

Well, my friends, the year is starting dynamically, and February is going to be a fantastic month, so without further words.

 

Let's get it on!

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